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Affiliate marketing in the context of online marketing

Author

Listed:
  • Vladimira Jurisova

    () (University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

Abstract

This paper deals with affiliate marketing, in which the seller or service provider is a financially rewarding agent so-called affiliate for each visitor, which through its website to attract a dealer there, who made some activity, either directly purchase products, register to subscribe to a newsletter, or just browsing the site. In this paper, the author tries to define affiliate marketing, the individual entities of affiliate marketing such as merchant, affiliate, network owner, affiliate network, briefly describe the history of affiliate marketing and illustrate its use for example a social network Pinterest.

Suggested Citation

  • Vladimira Jurisova, 2013. "Affiliate marketing in the context of online marketing," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 106-111, June.
  • Handle: RePEc:rse:wpaper:v:5:y:2013:i:1:p:106-111
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    More about this item

    Keywords

    affiliate marketing; merchant; affiliate; network owner; affiliate network; referral link; affiliate lists; post affiliate pro; Pinterest;

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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