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Affiliate marketing in the context of online marketing


  • Vladimira Jurisova

    () (University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)


This paper deals with affiliate marketing, in which the seller or service provider is a financially rewarding agent so-called affiliate for each visitor, which through its website to attract a dealer there, who made some activity, either directly purchase products, register to subscribe to a newsletter, or just browsing the site. In this paper, the author tries to define affiliate marketing, the individual entities of affiliate marketing such as merchant, affiliate, network owner, affiliate network, briefly describe the history of affiliate marketing and illustrate its use for example a social network Pinterest.

Suggested Citation

  • Vladimira Jurisova, 2013. "Affiliate marketing in the context of online marketing," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 106-111, June.
  • Handle: RePEc:rse:wpaper:v:5:y:2013:i:1:p:106-111

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    References listed on IDEAS

    1. Henry, TULKENS & Parkash, CHANDER, 2006. "Cooperation, stability and self-enforcement in interational environmental agreements : a conceptual discussion," Discussion Papers (ECON - Département des Sciences Economiques) 2006003, Université catholique de Louvain, Département des Sciences Economiques, revised 15 Jan 2006.
    2. Pindyck, Robert S., 2012. "Uncertain outcomes and climate change policy," Journal of Environmental Economics and Management, Elsevier, vol. 63(3), pages 289-303.
    3. Melissa Dell & Benjamin F. Jones & Benjamin A. Olken, 2009. "Temperature and Income: Reconciling New Cross-Sectional and Panel Estimates," American Economic Review, American Economic Association, vol. 99(2), pages 198-204, May.
    4. Peter Wood, 2010. "Climate Change and Game Theory," Environmental Economics Research Hub Research Reports 1062, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
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    More about this item


    affiliate marketing; merchant; affiliate; network owner; affiliate network; referral link; affiliate lists; post affiliate pro; Pinterest;

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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