Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets
Universities spend almost $2 billion subsidizing their collegiate sports programs. Even the most popular womenâ€™s sport, basketball, fails to break even. An application of Beckerâ€™s theory of customer discrimination is used to calculate the relative preference for menâ€™s basketball for both men and women. Median willingness to pay for menâ€™s basketball relative to womenâ€™s basketball is 180% greater for men and 37% greater for women. Pricing each sport at its revenue maximizing price, revenues from womenâ€™s basketball are only 43% of that for men, even at a school with historically strong demand for womenâ€™s sports.
|Date of creation:||25 May 2011|
|Date of revision:|
|Publication status:||Published in Journal of Sports Economics, December 2014, vol. 15 no. 6, pp. 579-600|
|Contact details of provider:|| Postal: |
Phone: +1 515.294.6741
Fax: +1 515.294.0221
Web page: http://www.econ.iastate.edu
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- John DiNardo & Justin L. Tobias, 2001.
"Nonparametric Density and Regression Estimation,"
Journal of Economic Perspectives,
American Economic Association, vol. 15(4), pages 11-28, Fall.
When requesting a correction, please mention this item's handle: RePEc:isu:genres:33822. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Curtis Balmer)
If references are entirely missing, you can add them using this form.