Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets
Universities spend almost $2 billion subsidizing their collegiate sports programs. Even the most popular womenâ€™s sport, basketball, fails to break even. An application of Beckerâ€™s theory of customer discrimination is used to calculate the relative preference for menâ€™s basketball for both men and women. Median willingness to pay for menâ€™s basketball relative to womenâ€™s basketball is 180% greater for men and 37% greater for women. Pricing each sport at its revenue maximizing price, revenues from womenâ€™s basketball are only 43% of that for men, even at a school with historically strong demand for womenâ€™s sports.
|Date of creation:||25 May 2011|
|Date of revision:|
|Publication status:||Published in Journal of Sports Economics, December 2014, vol. 15 no. 6, pp. 579-600|
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- DiNardo, John & Tobias, Justin, 2001.
"Nonparametric Density and Regression Estimation,"
Staff General Research Papers
12020, Iowa State University, Department of Economics.
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