IDEAS home Printed from
   My bibliography  Save this article

Strategies in digital marketing


  • Robert DRAGOMIR

    () (Spiru Haret University, No 223, Traian Street, Campulung, Postal code: 115100, Romania)

  • Mihai ANDRONIE

    (Spiru Haret University, No 223, Traian Street, Campulung, Postal code: 115100, Romania)


The present paper deals with digital marketing. The approach into discussion is the strategies met with the concept mentioned above. Within the actual socio-economic context, the electronic equipments offer on one hand new and innovative methods for products promoting and, on the other hand new challenges for the consumers. Thus, we analysed different and major types of strategies, which have a great impact on the digital marketing.

Suggested Citation

  • Robert DRAGOMIR & Mihai ANDRONIE, 2017. "Strategies in digital marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 127-135, November.
  • Handle: RePEc:icb:wpaper:v:4:y:2017:i:1:127-135

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    social media; digital marketing strategies; Search Engine Marketing (SEM); Social Networks Marketing; Mobile Devices Marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:icb:wpaper:v:4:y:2017:i:1:127-135. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rocsana Bucea-Manea-Tonis). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.