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Strategies in digital marketing

Author

Listed:
  • Robert DRAGOMIR

    () (Spiru Haret University, No 223, Traian Street, Campulung, Postal code: 115100, Romania)

  • Mihai ANDRONIE

    (Spiru Haret University, No 223, Traian Street, Campulung, Postal code: 115100, Romania)

Abstract

The present paper deals with digital marketing. The approach into discussion is the strategies met with the concept mentioned above. Within the actual socio-economic context, the electronic equipments offer on one hand new and innovative methods for products promoting and, on the other hand new challenges for the consumers. Thus, we analysed different and major types of strategies, which have a great impact on the digital marketing.

Suggested Citation

  • Robert DRAGOMIR & Mihai ANDRONIE, 2017. "Strategies in digital marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 127-135, November.
  • Handle: RePEc:icb:wpaper:v:4:y:2017:i:1:127-135
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    More about this item

    Keywords

    social media; digital marketing strategies; Search Engine Marketing (SEM); Social Networks Marketing; Mobile Devices Marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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