Discriminant Analysis of the Abilities of Public Marketing Specialists
The education and selection of the public marketing specialists is a new challenge that has to be met, due to the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why first we compare the skills required from the marketing specialist in the private sector that could be applied to the public one. This research aims to obtain an evaluation mechanism of the abilities of public marketing specialists using the discriminant analysis. We used a data base of 905 subjects, which provided a hierarchy of 14 considered abilities. The result is a discriminant equation that could be used to calculate personal indices and two reference values utilizable by the decision makers to place the subject in a certain class.
Volume (Year): (2011)
Issue (Month): 4 (December)
|Contact details of provider:|| Postal: |
Phone: 004 021 3188148
Fax: 004 021 3188148
Web page: http://www.ipe.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rjr:romjef:v::y:2011:i:4:p:68-78. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Corina Saman)
If references are entirely missing, you can add them using this form.