Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data
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KeywordsEconometric Modeling; Nonparametric Estimation; Price Elasticity; Promotion; Regression and Other Statistical Techniques;
- C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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