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Technology And Business Performance: Travel Agency Case

Author

Listed:
  • Enrique Corona Sandoval
  • Miguel Angel Olivares Urbina

Abstract

This case presents a didactic tool for students that incorporates elements of analysis and decision-making in relation to the implementation, use and management of technology. This technology is applied to the performance improvement of a virtual travel agency. The student is presents information relating to the firm’s business history, key characters in decision-making, evolution and innovation factors that led to organic growth in the midst of a highly competitive environment. The case raises dilemmas for the student concerning the generation of competitive advantage strategies. Students may suggest alternative courses of action and may assume a posture of consultant to the firm. The case is recommended for business undergraduate students, requiring knowledge of management and marketing. The case can be developed in two one-hour classes and requires a presentation of results and discussion at the end of the class.

Suggested Citation

  • Enrique Corona Sandoval & Miguel Angel Olivares Urbina, 2015. "Technology And Business Performance: Travel Agency Case," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(3), pages 71-79.
    • Handle: RePEc:ibf:rbfstu:v:6:y:2015:i:3:p:71-79
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    More about this item

    Keywords

    Business Performance; Innovation; Strategy; Technology;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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