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Food waste and promotions

Author

Listed:
  • Le Borgne, G.
  • Sirieix, L.
  • Costa, S.

Abstract

This research builds a conceptual framework to analyze the links between promotions and food waste, based on the results of a qualitative study on 20 French consumers. More precisely, we study how promotions may increase food waste, but also how this wastage may change consumer’s perception of promotions. ....French Abstract : Cet article propose un cadre conceptuel pour l’analyse des liens entre les promotions et le gaspillage alimentaire, basé sur les résultats d’une enquête qualitative menée auprès de 20 consommateurs européens. Plus précisément, nous étudions comment les promotions sur les produits alimentaires sont susceptibles d’augmenter le gaspillage alimentaire des ménages, mais également comment cet éventuel gâchis peut influer sur la perception des promotions par le consommateur.

Suggested Citation

  • Le Borgne, G. & Sirieix, L. & Costa, S., 2014. "Food waste and promotions," Working Papers MoISA 201405, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    • Handle: RePEc:umr:wpaper:201405
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    File URL: http://www1.montpellier.inra.fr/bartoli/moisa/bartoli/download/moisa2014_pdf/WP_5_2014.pdf
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    References listed on IDEAS

    as
    1. Gilles Laurent & Pierre Chandon & Brian Wansink, 2000. "A Benefit Congruency Framework of Sales Promotion Effectiveness," Post-Print hal-00458440, HAL.
    2. LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    FOOD WASTE; OFFERS; SKEPTICISM; CONSUMER; HOUSEHOLDS; GASPILLAGE ALIMENTAIRE; PROMOTIONS; SCEPTICISME; CONSOMMATEUR; MENAGES;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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