IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2017-04-22.html
   My bibliography  Save this article

Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia

Author

Listed:
  • Bambang Suratman

    (Faculty of Economics, Universitas Negeri Surabaya, Indonesia)

  • Yoyok Soesatyo

    (Faculty of Economics, Universitas Negeri Surabaya, Indonesia)

  • Raya Sulistyowati

    (Faculty of Economics, Universitas Negeri Surabaya, Indonesia)

  • Waspodo Tjipto Subroto

    (Faculty of Economics, Universitas Negeri Surabaya, Indonesia)

Abstract

Small medium industry in Gerbangkertosusilo specifically in Surabaya, Gresik, Mojokerto and Sidoarjo based on development acceleration importance until 2025 in those areas are food and beverage industry developing. Strategic analysis required in identify small and medium enterprises industry cited to resulting in relevant strategy model. Analysis had done by using strength, weakness, opportunities, threats analysis with identify external and interal factors included production management, human resource management, financial management and marketing management. Data identified qualitatively and quantitively to drawing conclusion about relevant model and strategy.

Suggested Citation

  • Bambang Suratman & Yoyok Soesatyo & Raya Sulistyowati & Waspodo Tjipto Subroto, 2017. "Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 171-179.
    • Handle: RePEc:eco:journ3:2017-04-22
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/5350/pdf
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/5350/pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Small and Medium Enterprises; Production; Human Resources; Marketing Management;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2017-04-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.