An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry
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- Barjolle, Dominique & Brecic, Ruzica & Cerjak, Marija & Giraud, Georges, 2015. "Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits," 145th Seminar, April 14-15, 2015, Parma, Italy 200233, European Association of Agricultural Economists.
- Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2008. "Marketing management capabilities of SMEs: an empirical analysis in the EU," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44318, European Association of Agricultural Economists.
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Keywordsmarketing capabilities; traditional food; benchmarking; cluster analysis; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization; L25; L66; M31; Q13;
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-06-10 (All new papers)
- NEP-CSE-2009-06-10 (Economics of Strategic Management)
- NEP-EEC-2009-06-10 (European Economics)
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