Sport Facilities in the Czech Republic and Promotion at the Facebook
Research article consider utilization of the most developed social media in the Czech Republic by sport facilities. In the theoretical part of the article there are possibilities and aims in promotion on the Facebook. Sport facilities are then divided into four categories: fan oriented sport facilities, sport facilities for mass entertainment and relaxation, sport facilities for clients and sport facilities for younger generation. Each category is overwhelmed by quantitative approach to find the potential of their Facebook pages with indicator number of fans and secondly there is investigated frequency of communication which reflects approach of sport facility to this promotional tool. In the end there are also presented different forms of presentation in each category. Conclusion is overall evaluation of utilization of Facebook by sport facilities in the Czech Republic.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2011 (2011)
Issue (Month): 4 ()
|Contact details of provider:|| Postal: |
Phone: (02) 24 09 51 11
Fax: (02) 24 22 06 57
Web page: http://www.vse.cz/
More information through EDIRC
|Order Information:|| Postal: Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3|
Web: http://www.vse.cz/eam/ Email:
When requesting a correction, please mention this item's handle: RePEc:prg:jnleam:v:2011:y:2011:i:4:id:151:p:75-90. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vaclav Subrta)
If references are entirely missing, you can add them using this form.