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Corporate social responsibility of SME´s from view of consumers

Author

Listed:
  • Zsolt Horbulák

    (J. Selye University, Komárno, Slovak Republic)

Abstract

The paper refers to a research made in 2016. Its topic was the evaluation of estimations of clients and consumers towards the Slovak small and medium enterprises, how these companies are ready to practice charity and donations besides his economic activity. After a quarter century from the velvet revolution has already come into existence a stable entrepreneurial background and was formed a large number entrepreneurships and family owned businesses. However, to run a business is still difficult. In spite of this fact still arise the question how this entrepreneurial stratum is ready or able to support the solution or the easing of social problems, or how are they ready to help to local societies. The research which spread to whole Slovakia among others tried to evaluate what does social responsibility mean to the public, and how individual social groups evaluate entrepreneurs’ social activities. The results of the research prove that respondents have a firm idea of social responsibility, which is different from what the entrepreneurs’ opinion about the subject.

Suggested Citation

  • Zsolt Horbulák, 2019. "Corporate social responsibility of SME´s from view of consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 42-53.
    • Handle: RePEc:cub:journm:v:14:y:2019:i:4:p:42-53
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    More about this item

    Keywords

    corporate social responsibility; Slovakia; small and medium enterprises;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • N34 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Europe: 1913-

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