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Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East Java

Author

Listed:
  • Feliks Anggia

    (Department of Business Management, Brawijaya University, Malang, Indonesia,)

  • Ubud Salim

    (Faculty of Economics and Business, Brawijaya University, Malang, Indonesia)

  • Sunaryo Sunaryo

    (Faculty of Economics and Business, Brawijaya University, Malang, Indonesia,)

  • Solimun Solimun

    (Faculty of Mathematics and Natural Sciences, Brawijaya University, Malang, Indonesia)

Abstract

The research approach is quantitative, explanatory. The research analytical unit is a trader of leather industrial products as a small business presentation totaling 65,086 population. The sample of research is the trader who at the same time become the business owner of 398 respondents. The sampling method is the area of proportional random sampling, where the number of samples is determined by using the Slovin formula. Analytical technique using Structural Equation Model with Warp PLS analysis tool. The results show the clarity that personal relationships act as moderators in the relationship of sustainable competitive advantage, customer relationship management with marketing performance.

Suggested Citation

  • Feliks Anggia & Ubud Salim & Sunaryo Sunaryo & Solimun Solimun, 2017. "Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 74-82.
    • Handle: RePEc:eco:journ3:2017-04-11
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    References listed on IDEAS

    as
    1. Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
    2. Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
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    More about this item

    Keywords

    Customer Relationship Management; Sustainable Competitive Advantages; Marketing Performance; Personal Relationships;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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