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Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii


  • Mihaela Grigorica

    (School of Marketing, Bucharest University of Economic Studies)

  • Isa Elis

    (School of Marketing, Bucharest University of Economic Studies)

  • Andreea Ionescu

    (School of Marketing, Bucharest University of Economic Studies)


In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu precadere in plan national, pana la companiile transnationale, trebuie sa fie pregatite sa-si desfasoare activitatea intr-un mediu global deosebit de complex. De aceea, in acest articol vom prezenta rezultatele unei cercetari privind impactul integrarii Romaniei in Uniunea Europeana asupra importurilor realizate de intreprinderile mici si mijlocii din tara noastra.

Suggested Citation

  • Mihaela Grigorica & Isa Elis & Andreea Ionescu, 2010. "Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 88-101, September.
  • Handle: RePEc:ase:journl:v:4:y:2010:i:3:p:88-101

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    IMM; marketing international; cercetari de marketing; piata europeana; SMEs; international marketing; market research; EU market;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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