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Survey On The Use And The Interest Of Individuals In Online Stores

Author

Listed:
  • Vlad Miranda Petronella

    (“Dimitrie Cantemir†Christian University Bucharest, Faculty of Economic Sciences of Cluj-Napoca)

  • Corina Rusu

    (“Dimitrie Cantemir†Christian University Bucharest, Faculty of Economic Sciences of Cluj-Napoca)

Abstract

In Romania, most products sold in online stores are technology and communication ones. Best sold products through the Internet, globally speaking (games, toys, flowers, watches, tickets), are only 30% of the online products offered in Romania. Culture (books and information) only represents 10% of all products, as well as clothing and grooming products.In recent years electronic commerce has had an explosive increase, starting to gain more and more ground on the traditional trade. In what follows, we will analyze the factors that favoured the development of electronic commerce, both in terms of consumers as well as vendors.

Suggested Citation

  • Vlad Miranda Petronella & Corina Rusu, 2012. "Survey On The Use And The Interest Of Individuals In Online Stores," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 355-363, December.
  • Handle: RePEc:ora:journl:v:1:y:2012:i:2:p:355-363
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    File URL: http://anale.steconomiceuoradea.ro/volume/2012/n2/050.pdf
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    Cited by:

    1. Kovacs (Kiss) Marta, 2014. "An Empirical Research On The Evolution Of Businesses Of The Main Retail Companies In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1013-1018, July.

    More about this item

    Keywords

    electronic commerce; online store; customers; loyalty; Internet;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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