Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector
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References listed on IDEAS
- Gardial, Sarah Fisher, et al, 1994. " Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences," Journal of Consumer Research, Oxford University Press, vol. 20(4), pages 548-560, March.
- Rajiv Lal & Ram Rao, 1997. "Supermarket Competition: The Case of Every Day Low Pricing," Marketing Science, INFORMS, pages 60-80.
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KeywordsConsumer behaviour; price strategy; retail; price satisfaction; price fairness;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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