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Die Kongruenzhypothese in der Geschäftsstättenwahl

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  • Pechtl, Hans

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  • Pechtl, Hans, 2000. "Die Kongruenzhypothese in der Geschäftsstättenwahl," Wirtschaftswissenschaftliche Diskussionspapiere 15/2000, University of Greifswald, Faculty of Law and Economics.
    • Handle: RePEc:zbw:grewdp:152000
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    References listed on IDEAS

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    1. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
    2. Rajiv Lal & Ram Rao, 1997. "Supermarket Competition: The Case of Every Day Low Pricing," Marketing Science, INFORMS, vol. 16(1), pages 60-80.
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