Public Relations – an Essential Communication Tool in Marketing and Media Environment
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KeywordsCompany Environment; Media Exposure; Promotional Mix; Brand-building; Target Groups; Sponsorship; Corporate Impact; Coverage;
All these keywords.
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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