IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2019i19p75-77.html
   My bibliography  Save this article

A New Approach To Retail Marketing – Ways Of Services Marketing

Author

Listed:
  • Stefan-Alexandru CATANA

    (The Bucharest University of Economic Studies)

Abstract

This paper approaches a topic discussed in marketing literature, in the context of global changes and modern ways of retailing. Nowadays, as a retailer, it is very important to be in line with the customer needs and with their aspirations to be competitive on the market. Starting from this aspect, the article presents some points of view to the effect that retailing must be treated in terms of services marketing. The paper highlights that retailing must be treated as a process and as a sequence of inter-related, intangible, variable and inseparable activities resulting in a certain benefit for the customer, not only as a process of selling goods.

Suggested Citation

  • Stefan-Alexandru CATANA, 2019. "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
  • Handle: RePEc:cmj:seapas:y:2019:i:19:p:75-77
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_19_9.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ștefan Catană & Sorin-George Toma & Cătălin Grădinaru & Adrian Iordache, 2020. "The reflection of retail marketing strategies in advertising catalogues," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 16-23, December.

    More about this item

    Keywords

    Retailing; Services marketing; Retail marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2019:i:19:p:75-77. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://seaopenresearch.eu/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.