Relationships of Atmosphere and Perceived Service to Patronage Intention
This study explores the inter-relationships among atmosphere, crowding, and perceived service to patronage intention. Taiwan¡¦s night-market business district is used for empirical study. The results show that perceived service is a partial mediating element between business atmosphere and patronage. Crowding and service perceptions have positive direct effects on patronage, and atmosphere has direct negative effects on patronage. In lower consumption night markets, perceived service is the most influential factor for patronage. The results suggest that operators of night-market stores may be able to increase the patronage intention by improving service quality.
Volume (Year): 4 (2008)
Issue (Month): 1 (January)
|Contact details of provider:|| Postal: 100 Wenhwa Road, Seatwen, Taichung|
Web page: http://www.jem.org.tw/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:jec:journl:v:4:y:2008:i:1:p:89-102. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yi-Ju Su)The email address of this maintainer does not seem to be valid anymore. Please ask Yi-Ju Su to update the entry or send us the correct email address
If references are entirely missing, you can add them using this form.