Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes
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References listed on IDEAS
- Sascha Kraus & Paul Jones & Norbert Kailer & Alexandra Weinmann & Nuria Chaparro-Banegas & Norat Roig-Tierno, 2021. "Digital Transformation: An Overview of the Current State of the Art of Research," SAGE Open, , vol. 11(3), pages 21582440211, September.
- Yuliia Radzikhovska, 2021. "Digital Transformation And Its Influence On Changing The Marketing Orientation Of Business Structures And Consumer Behaviour," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(2).
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More about this item
Keywords
digital marketing; retail banking; manager’s attitudes; social networks; digitalization;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
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