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Renewal marketing management in public and business organizations


  • Grigorescu, Adriana


The actual challenges for public and private organizations are the EU space and globalization. Romanian authorities – public administration institutions, are confronted with a profound process of transformation as a new EU member that has to come to the same expectations and performances as the others. At the same time the business organizations – companies, national and multinational, are concerned about the new markets, competition, customers and regulations. Both types of organizations have to renew their view about the role of marketing and to restructure their approach and behavior accordingly. We shall examine the most important issues they have to deal with and will propose a generally correlated action plan to be taken into consideration. As this period of time is under the economic and financial crises pressure we also take into account the effects of economic decline and re-launch.

Suggested Citation

  • Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:25128

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    Cited by:

    1. Adriana Grigorescu, & Alina Elena Blalia,, 2010. "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1054, May.

    More about this item


    marketing; public and private organizations; EU; crises; action plan;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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