IDEAS home Printed from
   My bibliography  Save this paper

Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study


  • D. T. Vergura



The purpose of this paper is to get insights on recreational gamblers’ behavior focusing on their attitudes and motivations. All forms of legal gambling are analyzed in order to take into account elements of differentiation eventually related to the intrinsic characteristics of each game. Three focus groups were conducted with eighteen gamblers who lived in a specific socio-cultural context and played different forms of gambling. The template method was used to analyze the findings and their implications. Results provide new insights on the topic extending what has emerged in prior research. First, people gamble to get rid of coins received as change. The humble value they represent and the bother of keeping them in a bulky pocket are sufficient motives to gamble them. Second, many legal games are not perceived as “gambling” and, more interestingly, gamblers do not feel themselves as gamblers. Third, the socializing function turns poker players into a postmodern tribe where they find their identification. Implication for social marketing policy are discussed with suggestions for future research.

Suggested Citation

  • D. T. Vergura, 2013. "Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study," Economics Department Working Papers 2013-MK01, Department of Economics, Parma University (Italy).
  • Handle: RePEc:par:dipeco:2013-mk01

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item


    gambling; attitudes; motives; focus group;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:par:dipeco:2013-mk01. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Andrea Lasagni) or (Rebekah McClure). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.