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Testing and Visualizing Strategic Consensus Within and Between Teams

Author

Listed:
  • Tarakci, M.
  • Ates, N.Y.
  • Porck, J.P.
  • van Knippenberg, D.L.
  • Groenen, P.J.F.
  • de Haas, M.

Abstract

Research in strategic consensus mostly focuses on the degree of consensus about organizational strategy within a team and does not include other important elements of strategic consensus such as more fine-grained analysis of what different group members agree and disagree on, between-group consensus, or significance testing of differences in consensus (e.g., to evaluate a strategic intervention). We propose a new analytical approach to study strategic consensus to address these issues and to visualize strategic consensus in an intuitive and easy-to-grasp fashion. Using data from a field study, we also provide an illustration of the proposed methodology which includes a test of the effectiveness of a consensus-creating intervention. We conclude with guidelines for research and practice on utilizing the proposed methodology.

Suggested Citation

  • Tarakci, M. & Ates, N.Y. & Porck, J.P. & van Knippenberg, D.L. & Groenen, P.J.F. & de Haas, M., 2011. "Testing and Visualizing Strategic Consensus Within and Between Teams," ERIM Report Series Research in Management ERS-2011-015-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:23676
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    between-group consensus; multidimensional scaling; permutation testing; principal component analysis; strategic consensus; strategic interventions;
    All these keywords.

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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