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Motivators That Intervene in the Decision Making Process in Tourism

Author

Listed:
  • Alexandra VINEREAN

    (Lucian Blaga University of Sibiu)

Abstract

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.

Suggested Citation

  • Alexandra VINEREAN, 2014. "Motivators That Intervene in the Decision Making Process in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 61-67.
    • Handle: RePEc:exp:mkting:v:5:y:2014:i:2:p:61-67
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    Citations

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    Cited by:

    1. Tonia Srnec & Dina Lončarić & Marina Perišić Prodan, 2016. "Family vacation decision making process: evidence from Croatia," Tourism and Hospitality Industry 32, University of Rijeka, Faculty of Tourism and Hospitality Management.

    More about this item

    Keywords

    consumer behavior; motivators; consumer buying behavior; influences; tourism process; decision making process;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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