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Modern Methods And Profitable To Promote Banking Products And Services

Author

Listed:
  • Valeria Arina Balaceanu

    (Ecological University of Bucharest)

Abstract

XXI century come with new challenges for marketers faced with two major factors that modify and influence of marketing communications: fragmented market determine replacement outdated marketing techniques (target is a marketing oriented custom), and the evolution of technology that accelerates migration to strong marketing segmented. Because of intangibility banking products, the promotion is made more difficult than for conventional products because they can not be touched, tasted, heard before being purchased. The positive results of promoting campaigns consist of planning, implementation and coordination of all elements of the communication process. An effective communication process depends largely on the information held about the market in general and particularly about potential customers.

Suggested Citation

  • Valeria Arina Balaceanu, 2013. "Modern Methods And Profitable To Promote Banking Products And Services," Working papers 14, Ecological University of Bucharest, Department of Economics.
    • Handle: RePEc:eub:wpaper:2013-14
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    More about this item

    Keywords

    marketing; promotion; innovation; communication; banking system;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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