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Kundenintegration bei Finanzdienstleistungen

Listed author(s):
  • Enke, Margit
  • Poznanski, Steffi
Registered author(s):

    Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration in den Mittelpunkt der Betrachtung und untersucht mögliche Erfolgswirkungen am Beispiel des Finanzdienstleistungssektors. Zudem werden erste Ansätze zur Konzeptionalisierung und Operationalisierung dieses theoretischen Konstrukts geliefert.

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    Paper provided by TU Bergakademie Freiberg, Faculty of Economics and Business Administration in its series Freiberg Working Papers with number 2005,11.

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    Date of creation: 2005
    Handle: RePEc:zbw:tufwps:200511
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