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Market Strategy and Competitiveness of Bulgarian Companies

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  • Radka Ileva

Abstract

The purpose of the present study is to substantiate the paramount importance of the strategic market-oriented company policy as an element (important factor) of competitiveness and particularly the powerful effect of that factor in conditions of the forthcoming accession of Bulgaria to the EU; to establish how prepared companies are to meet the challenges, connected with the new conditions; to provide answers to the following questions: Are Bulgarian companies strategically ready for the accession, do they possess analytical and management approaches, market strategies and action programmes and are they prepared to adapt those successfully. The role of the level and the quality of the market strategy for the successful competitive development of Bulgarian companies is discussed. Also pointed out is the need to view the requirements, the characteristics, the methods and means of strategic analysis, forecasting, planning and control in the light of the changed conditions in which companies are to operate.

Suggested Citation

  • Radka Ileva, 2005. "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 25-44.
    • Handle: RePEc:bas:econth:y:2005:i:7:p:25-44
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    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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