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Consumers’ Attitudes towards Country of Origin Labeling for Sugar


  • Lewis, Karen E.
  • Grebitus, Carola


Given the ongoing debate regarding country of origin labeling (COOL) for certain agricultural products, it is very important to understand why certain consumers prefer COOL. Utilizing a consumer survey, 566 participants’ preferences for COOL for sugar and for sugar in soft drinks was analyzed. Using a bivariate ordered probit model, it was discovered that high levels of consumer ethnocentrism and consumer patriotism positively impacted consumers’ preference that sugar and sugar in soft drinks should be labeled with country of origin information.

Suggested Citation

  • Lewis, Karen E. & Grebitus, Carola, 2013. "Consumers’ Attitudes towards Country of Origin Labeling for Sugar," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150162, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea13:150162

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    References listed on IDEAS

    1. Greene,William H. & Hensher,David A., 2010. "Modeling Ordered Choices," Cambridge Books, Cambridge University Press, number 9780521194204, March.
    2. Colin Carter & Barry Krissoff & Alix Peterson Zwane, 2006. "Can Country-of-Origin Labeling Succeed as a Marketing Tool for Produce? Lessons from Three Case Studies," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 513-530, December.
    3. Grebitus, Carola & Yue, Chengyan & Bruhn, Maike & Jensen, Helen H., 2012. "Perceived quality on organic and conventional pork consumption," Staff General Research Papers Archive 35612, Iowa State University, Department of Economics.
    4. Loureiro, Maria L. & Umberger, Wendy J., 2005. "Assessing Consumer Preferences for Country-of-Origin Labeling," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 37(01), pages 49-63, April.
    5. repec:oup:revage:v:28:y:2006:i:2:p:284-292. is not listed on IDEAS
    6. Jayson L. Lusk & Jason Brown & Tyler Mark & Idlir Proseku & Rachel Thompson & Jody Welsh, 2006. "Consumer Behavior, Public Policy, and Country-of-Origin Labeling," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(2), pages 284-292.
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    More about this item


    sugar; soft drinks; COOL; ingredient labeling; ethnocentrism; patriotism; bivariate ordered probit model; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; M31; Q13;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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