Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities
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Keywordscompetition; social marketing program; online environment; non-profit organization; social marketing; consumer behaviour.;
- C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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