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Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market

Author

Listed:
  • Pîndiche Elena
  • IonitaRoxana

    („Dimitrie Cantemir”Christian University-Faculty of Tourism and Commercial Management-Constanta, Romania)

Abstract

The elaboration of market strategies is a complex process, which needs to be performed by all enterprises, without consideration of size or field of activity. The elaboration of strategy under auspicious circumstances presupposes careful research of the environment within which the enterprise performs its activity, as well as of its resources.

Suggested Citation

  • Pîndiche Elena & IonitaRoxana, 2010. "Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1250-1252, May.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1250-1252
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    More about this item

    Keywords

    market strategies; SME; influence factors;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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