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Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C

Author

Listed:
  • Norma Leticia Vizcarra Vizcarra
  • Virginia Guadalupe Lopez Torres
  • Dora Rocío Guerrero Munoz

Abstract

This paper aims to provide information showing the usefulness of Competitive Intelligence by analyzing concepts that describe the application of this development and entrepreneurship. We conducted a qualitative exploratory research, through consultation with various secondary sources of information related to the topic and depth interviews with representatives of centers that perform competitive intelligence in the city of Tijuana, Baja California, Mexico. The results show the use of Competitive Intelligence in Tijuana emerging companies is not sufficient.

Suggested Citation

  • Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora Rocío Guerrero Munoz, 2012. "Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(5), pages 121-129.
    • Handle: RePEc:ibf:riafin:v:5:y:2012:i:5:p:121-129
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    More about this item

    Keywords

    Competitive Intelligence; Business Development; Tijuana BC companies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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