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A Logit Model of Laudry Detergent Brand Choice in Melbourne


  • Fry, T.R.L.
  • Longmire, R.


The Consumer Panel of Australia data collected by the Roy Morgan Research Centre is used to investigate the determinantes of brand choice behavior in the laundry detergent market.

Suggested Citation

  • Fry, T.R.L. & Longmire, R., 1996. "A Logit Model of Laudry Detergent Brand Choice in Melbourne," Monash Econometrics and Business Statistics Working Papers 17/96, Monash University, Department of Econometrics and Business Statistics.
  • Handle: RePEc:msh:ebswps:1996-17

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    References listed on IDEAS

    1. Zvi Griliches & Jacques Mairesse, 1995. "Production Functions: The Search for Identification," NBER Working Papers 5067, National Bureau of Economic Research, Inc.
    2. Gourieroux,Christian & Monfort,Alain, 1995. "Statistics and Econometric Models," Cambridge Books, Cambridge University Press, number 9780521471626, March.
    3. Stephen D. Oliner & Daniel E. Sichel, 1994. "Computers and Output Growth Revisited: How Big Is the Puzzle?," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 25(2), pages 273-334.
    4. Brynjolfsson, Erik. & Hitt, Lorin M., 1994. "Information technology as a factor of production : the role of differences among firms," Working papers 3715-94. CCSTR ; #173., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    5. Frank R. Lichtenberg, 1993. "The Output Contributions of Computer Equipment and Personnel: A Firm- Level Analysis," NBER Working Papers 4540, National Bureau of Economic Research, Inc.
    6. Nathalie Greenan & Dominique Guellec, 1994. "Organisation du travail, technologie et performances : une étude empirique," Économie et Prévision, Programme National Persée, vol. 113(2), pages 39-56.
    7. Zvi Griliches & Jacques Mairesse, 1981. "Productivity and R and D at the Firm Level," NBER Working Papers 0826, National Bureau of Economic Research, Inc.
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities


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