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A Logit Model of Laudry Detergent Brand Choice in Melbourne

Author

Listed:
  • Fry, T.R.L.
  • Longmire, R.

Abstract

The Consumer Panel of Australia data collected by the Roy Morgan Research Centre is used to investigate the determinantes of brand choice behavior in the laundry detergent market.

Suggested Citation

  • Fry, T.R.L. & Longmire, R., 1996. "A Logit Model of Laudry Detergent Brand Choice in Melbourne," Monash Econometrics and Business Statistics Working Papers 17/96, Monash University, Department of Econometrics and Business Statistics.
    • Handle: RePEc:msh:ebswps:1996-17
    as

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    More about this item

    Keywords

    CONSUMPTION; ECONOMIC MODELS;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

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