Improving the quality of human resources by implementation of internal marketing
Download full text from publisher
References listed on IDEAS
- Marija Dzopalic & Jovan Zubovic & Aleksandra Bradic-Martinovic, 2010. "Effective Implementation Of E-Crm Strategy," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 1(1), pages 52-63, May.
More about this item
KeywordsHuman Resources; Internal Marketing; Competitiveness Improvement;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-12-19 (All new papers)
- NEP-HRM-2011-12-19 (Human Capital & Human Resource Management)
- NEP-MKT-2011-12-19 (Marketing)
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:35363. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter) or (Rebekah McClure). General contact details of provider: http://edirc.repec.org/data/vfmunde.html .