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Art Criticism And Analysis As Factors Affecting Artwork Pricing

Author

Listed:
  • Chirkova Elena

    (Vyatka state agricultural Academy)

Abstract

In modern world of the developing technologies, new methods of investigating consumer reaction to marketing activities are of particular importance. The article deals with the essence of neuromarketing, simple and complex tools of neuromarketing, and offers the model of neuromarketing as a unique way of studying the consumer behavior, which contains many concepts and relations of neuromarketing, «pluses» and «issues», that provides a comprehensive approach to the assessment of this phenomenon. Special attention is given to neuromarketing in the nonprofit sector.

Suggested Citation

  • Chirkova Elena, 2016. "Art Criticism And Analysis As Factors Affecting Artwork Pricing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
    • Handle: RePEc:mmb:journl:articl_v3_5_16
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    File URL: http://www.marketing-mba.ru/article/v3_16/Chirkova.pdf
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    References listed on IDEAS

    as
    1. Elena Anatolyevna Zaostrovskikh, 2017. "Seaports of Khabarovsk Krai as the Poles of Economic Growth," Spatial Economics=Prostranstvennaya Ekonomika, Economic Research Institute, Far Eastern Branch, Russian Academy of Sciences (Khabarovsk, Russia), issue 4, pages 170-183.
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      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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