IDEAS home Printed from
   My bibliography  Save this article

A Study Of Online User'S Behaviour Towards Facebook Social Network


  • Gheorghe Orzan
  • Andreea-Larisa Boboc
  • Ioana Burghelea
  • Luana Diana Stupu


The socio-economic environment provides the possibility of using the Internet in different ways in order to be accessed by the online consumers to either study, be informed, to buy, work, interact, play or even communicate. The premises of the paper are based on the research of the compartmental online utilisation focused on the time spent, the different activities in which they are engaged at that particular moment and the existing reasons behind the decisions they take within the networking, the main purpose will be however the Facebook Networking. In the paper we will address to different conceptual aspects regarding online marketing, online users behaviours, so that we can easily observe how they manifest on the Facebook platform. To predict how the online behaviour of users express within the Facebook Networking it was put together a marketing research aiming their behaviour and their future intentions of accessing the Networking.

Suggested Citation

  • Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014. "A Study Of Online User'S Behaviour Towards Facebook Social Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-23.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:23

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Marketing Online; Marketing Research; The behaviour of Online Users; Facebook Social Network.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2014:i:16:p:23. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.