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A Study Of Online User‘S Behaviour Towards Facebooksocial Network

Author

Listed:
  • Gheorghe Orzan

    (Bucharest University of Economic Studies Romania)

  • Andreea-Larisa Boboc

    (Bucharest University of Economic Studies Romania)

  • Ioana Burghelea

    (Bucharest University of Economic Studies Romania)

  • Luana Diana Stupu

    (Bucharest University of Economic Studies Romania)

Abstract

The socio-economic environment provides the possibility of using the Internet indifferent ways in order to be accessed by the online consumers to either study, be informed, to buy,work, interact, play or even communicate. The premises of the paper are based on the research ofthe compartmental online utilisation focused on the time spent, the different activities in whichthey are engaged at that particular moment and the existing reasons behind the decisions they takewithin the networking, the main purpose will be however the Facebook Networking. In the paperwe will address to different conceptual aspects regarding online marketing, online usersbehaviours, so that we can easily observe how they manifest on the Facebook platform. To predicthow the online behaviour of users express within the Facebook Networking it was put together amarketing research aiming their behaviour and their future intentions of accessing theNetworking.

Suggested Citation

  • Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014. "A Study Of Online User‘S Behaviour Towards Facebooksocial Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-23.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:23
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    More about this item

    Keywords

    Marketing Online; Marketing Research; The behaviour of Online Users; Facebook SocialNetwork.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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