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Gheorghe Orzan

Personal Details

First Name:Gheorghe
Middle Name:
Last Name:Orzan
Suffix:
RePEc Short-ID:por66
http://mihai.orzan.ase.ro/rpo
+40722218140

Affiliation

Facultatea de Marketing
Academia de Studii Economice din Bucureşti

Bucureşti, Romania
http://www.edumark.ase.ro/

: 0040-01-2112650
0040-01-3129549
6 ROMANA PLACE, 70167 - BUCHAREST
RePEc:edi:fmasero (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Books

Working papers

  1. Mihai Orzan & Octav Macovei & Gheorghe Orzan, 2012. "Drawbacks Of Online Relationships: Trust And Privacy Concerns Over Social Media Websites," Social Responsibility, Ethics and Sustainable Business 35, Bucharest University of Economic Studies.
  2. Călin Vegheș & Mihai Orzan & Cătălin Silvestru & Gheorghe Orzan & Ramona Camelia Bere, 2012. "Privacy Issues Of Online Marketing Techniques In The Information Society," Social Responsibility, Ethics and Sustainable Business 47, Bucharest University of Economic Studies.

Articles

  1. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, Open Access Journal, vol. 10(6), pages 1-11, May.
  2. Alexandra G. PRICOP & Gheorghe ORZAN, 2018. "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-1.
  3. Gheorghe ORZAN & Alexandra G. PRICOP & Madalina Maria MIHALACHE, 2018. "Gmo‘S - The Trade-Offs Between Economic Benefits And Perceived Health Risks," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-5.
  4. Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN, 2017. "The Influence of the Marketing Communication on Consumer Behavior," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 65(2), pages 164-173, February.
  5. Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2016. "How Big Data Can Offer An Optimized Realistic Overviewin Marketer Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-13.
  6. PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe, 2016. "Are The Romanian Healthcare Services Competitive On The International Market?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 139-148, December.
  7. Gheorghe Orzan & Ioana Burghelea & Luana Diana Stupu & Andreea Larisa Boboc, 2016. "The Impact Of Social Media Conversations On Brand Image Of Cloud Computing Providers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1002-1010, July.
  8. Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.
  9. DUMITRESCU Luigi & ORZAN Gheorghe & FUCIU Mircea, 2015. "Understanding The Online Consumer Behaviour And The Usage Of The Internet As A Business Environment - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(3), pages 63-79.
  10. Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014. "A Study Of Online User‘S Behaviour Towards Facebooksocial Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-23.
  11. Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan, 2014. "Brand Community Formation: A Critical Review," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-10.
  12. Gheorghe Orzan & Otilia-Elena Platon & Irina Iosub & Valentina-Daniela Constantin, 2014. "The Protection Of The Consumers’ Rights Regarding Online Misleading And Comparative Advertising In The Context Of The European Union Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 13-22, April.
  13. Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Catalina Radu & Manoela Popescu, 2014. "Websites Comparison Analysis Of Projects Fundedfrom Regional Operational Program Destinated Tothe Regions Of Development In Romania West Central," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-30.
  14. Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012. "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-40, Decembre.
  15. Irina Iosub & Gheorghe Orzan, 2012. "Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 59-65, June.
  16. ORZAN Gheorghe & ICONARU Claudia & MACOVEI Octav-Ionut, 2012. "An Empirical Model Of Online Buying Continuance Intention," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 296-305.
  17. Gheorghe Orzan & Calin Veghes & Mihai Orzan, 2011. "Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 10-20, September.
  18. ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 39-45, March.
  19. Gheorghe Orzan & Irina Iosub, 2011. "Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 28-37, December.
  20. Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta, 2010. "Caracteristici demografice ale blogosferei din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 108-121, December.
  21. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March.
  22. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.
  23. Violeta Radulescu & Iuliana Cetina & Gheorghe Orzan, 2008. "Planning the Marketing Activity in the Health Care Services," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 6(6(523)), pages 57-66, June.
  24. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.
  25. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April.
  26. Gheorghe Orzan, 2007. "Tehnologii informatice inteligente de accesare multidimensionala a bazelor si depozitelor de date de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 29-41, April.
  27. Gheorghe Orzan, 2007. "Societatea Cunoasterii si Net-Economia," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 19-28, January.
  28. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July.
  29. Gheorghe Orzan, 2007. "Strategia de marketing in spatiul virtual," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 40-45, January.
  30. Gheorghe Orzan & Traian Surcel, 2007. "Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 54-61, April.
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:52-59 is not listed on IDEAS

Books

  1. Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, 09-2019.
  2. Gheorghe Orzan, 2006. "Marketing Information Systems," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 2, number 1 edited by Mihai Orzan, 09-2019.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

    Sorry, no citations of working papers recorded.

Articles

  1. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, Open Access Journal, vol. 10(6), pages 1-11, May.

    Cited by:

    1. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-12, February.
    2. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, Open Access Journal, vol. 11(21), pages 1-29, November.
    3. Iqbal Thonse Hawaldar & Mithun S. Ullal & Felicia Ramona Birau & Cristi Marcel Spulbar, 2019. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study," Sustainability, MDPI, Open Access Journal, vol. 11(17), pages 1-20, August.

  2. Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.

    Cited by:

    1. Marius GERU & Angela Eliza MICU & Alexandru CAPATINA & Adrian MICU, 2018. "Using Artificial Intelligence on Social Media’s User Generated Content for Disruptive Marketing Strategies in eCommerce," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 5-11.
    2. Xin Zhang & Xiaoyan Ding & Liang Ma & Gaoshan Wang, 2018. "Identifying Factors Preventing Sustainable Brand Loyalty among Consumers: A Mixed Methods Approach," Sustainability, MDPI, Open Access Journal, vol. 10(12), pages 1-13, December.
    3. Alexandru –Mircea Nedelea & Marilena Mironiuc & Maria Carmen Huian & Mihaela B?rsan & Maria Viorica Bedrule-Grigoruta, 2018. "Modeled Interdependencies between Intellectual Capital, Circular Economy and Economic Growth in the Context of Bioeconomy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 616-616, August.
    4. Sheng-Wen Liu & Ying-Chieh Yang & Ralph Norcio, 2017. "Explore the Buffering Effects of Perceived Hidden Inflation on Survival of Mobile Phone Service Providers in Taiwan," Sustainability, MDPI, Open Access Journal, vol. 9(4), pages 1-12, April.
    5. Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018. "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 647-647, August.

  3. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.

    Cited by:

    1. VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.

  4. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April.

    Cited by:

    1. Goran Klepac, 2008. "Portfolio Sensitivity Model for Analyzing Credit Risk Caused by Structural and Macroeconomic Changes," Financial Theory and Practice, Institute of Public Finance, vol. 32(4), pages 461-476.

  5. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July.

    Cited by:

    1. Ana Raluca CHIOSA, 2014. "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 415-420, November.

Books

  1. Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, 09-2019.

    Cited by:

    1. Mihai COSTEA & Cristian Valentin HAPENCIUC & Gabriela ARIONESEI, 2017. "THE USE OF THE NEW INFORMATION AND COMMUNICATION TECHNOLOGIES (NICTs) AT THE LEVEL OF BUSINESS IN THE TOURISM INDUSTRY FROM ROMANIA AND THE CEE-EU COUNTRIES," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 24(24), pages 1-10, December.
    2. Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.

More information

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Rankings

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Co-authorship network on CollEc

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