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Gheorghe Orzan

Personal Details

First Name:Gheorghe
Middle Name:
Last Name:Orzan
Suffix:
RePEc Short-ID:por66
http://mihai.orzan.ase.ro/rpo

Affiliation

Facultatea de Marketing
Academia de Studii Economice din Bucureşti

Bucureşti, Romania
http://www.edumark.ase.ro/

: 0040-01-2112650
0040-01-3129549
6 ROMANA PLACE, 70167 - BUCHAREST
RePEc:edi:fmasero (more details at EDIRC)

Research output

as
Jump to: Articles Books

Articles

  1. Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012. "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-40, Decembre.
  2. Irina Iosub & Gheorghe Orzan, 2012. "Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 59-65, June.
  3. ORZAN Gheorghe & ICONARU Claudia & MACOVEI Octav-Ionut, 2012. "An Empirical Model Of Online Buying Continuance Intention," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 296-305.
  4. Gheorghe Orzan & Calin Veghes & Mihai Orzan, 2011. "Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 10-20, September.
  5. ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 39-45, March.
  6. Gheorghe Orzan & Irina Iosub, 2011. "Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 28-37, December.
  7. Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta, 2010. "Caracteristici demografice ale blogosferei din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 108-121, December.
  8. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March.
  9. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.
  10. Violeta Radulescu & Iuliana Cetina & Gheorghe Orzan, 2008. "Planning the Marketing Activity in the Health Care Services," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 6(6(523)), pages 57-66, June.
  11. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.
  12. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April.
  13. Gheorghe Orzan, 2007. "Tehnologii informatice inteligente de accesare multidimensionala a bazelor si depozitelor de date de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 29-41, April.
  14. Gheorghe Orzan, 2007. "Societatea Cunoasterii si Net-Economia," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 19-28, January.
  15. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July.
  16. Gheorghe Orzan, 2007. "Strategia de marketing in spatiul virtual," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 40-45, January.
  17. Gheorghe Orzan & Traian Surcel, 2007. "Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 54-61, April.
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:52-59 is not listed on IDEAS

Books

  1. Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, February.
  2. Gheorghe Orzan, 2006. "Marketing Information Systems," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 2, number 1 edited by Mihai Orzan, February.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.

    Cited by:

    1. VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.

  2. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April.

    Cited by:

    1. Goran Klepac, 2008. "Portfolio Sensitivity Model for Analyzing Credit Risk Caused by Structural and Macroeconomic Changes," Financial Theory and Practice, Institute of Public Finance, vol. 32(4), pages 461-476.

  3. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July.

    Cited by:

    1. Ana Raluca CHIOSA, 2014. "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 415-420, November.

Books

  1. Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, February.

    Cited by:

    1. Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.

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