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Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction

Author

Listed:
  • VINEREAN Simona

    (The Bucharest University of Economic Studies)

  • CETINA Iuliana

    (The Bucharest University of Economic Studies)

  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu)

  • TICHINDELEAN Mihai

    (Lucian Blaga University of Sibiu)

Abstract

Nowadays, companies are becoming more and more interested in internal marketing tactics in order to ensure a lower turnover rate, employee engagement and satisfaction. Also, giving the pressure global companies are experiencing from their stakeholders in getting involved in corporate social responsibility practices, they are considering sustainable initiatives to engage their employees and cater to their stakeholders' demands. Many international companies have an agenda of sustainability and corporate social responsibility, but have yet to overcome many challenges regarding the creation of staff engagement in the successful implementation of these techniques. Strategic internal marketing has the potential for to become a strategy of employee valorization, in the long-term profit maximization perspective, while the company's image can be enhanced and the sustainable practices can be the subject of viral marketing, with positive effect in the short term. This paper is based on the premise that internal marketing is an important tool in activities that have employee engagement as an important goal to achieve within any company, in general, and especially in a green company.

Suggested Citation

  • VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.
  • Handle: RePEc:blg:reveco:v:65:y:2013:i:1:p:21-37
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65102vinerean&cetina&dumitrescu&tichindelean.pdf
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    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Laurentiu Dan Anghel & Georgiana Florentina Grigore & Mihai Roşca, 2011. "Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers’ Attitude," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 72-85, February.
    3. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.
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    Citations

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    Cited by:

    1. Simona VINEREAN & Iuliana CETINA & Luigi DUMITRESCU, 2013. "Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent," Expert Journal of Business and Management, Sprint Investify, vol. 1(1), pages 4-14.

    More about this item

    Keywords

    internal marketing; employee engagement; employee satisfaction; corporate social responsibility; green marketing; structural equation model;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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