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Simona Vinerean

Personal Details

First Name:Simona
Middle Name:
Last Name:Vinerean
Suffix:
RePEc Short-ID:pvi279
[This author has chosen not to make the email address public]

Affiliation

Facultatea de Ştiinţe Economice
Universitatea Lucian Blaga Sibiu

Sibiu, Romania
http://economice.ulbsibiu.ro/
RePEc:edi:feulbro (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Simona VINEREAN & Alin OPREANA, 2019. "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 144-152.
  2. Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
  3. Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
  4. Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.
  5. Alin OPREANA & Simona VINEREAN, 2015. "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 29-34.
  6. Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015. "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 17-28.
  7. Alin OPREANA & Simona VINEREAN, 2015. "Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009," Expert Journal of Economics, Sprint Investify, vol. 3(1), pages 77-92.
  8. Simona VINEREAN & Alin OPREANA, 2015. "Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 35-50.
  9. Simona VINEREAN & Alin OPREANA, 2014. "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 1-14.
  10. Simona Vinerean & Iuliana Cetină & Luigi Dumitrescu, 2014. "Analyzing Internet Usage And Online Shopping For International Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-35.
  11. TICHINDELEAN Mihai & VINEREAN Simona, 2013. "Motivation And Motives - Driver And Reason Of Consumer'S Buying Behavior," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 169-181.
  12. Simona VINEREAN, 2013. "From Liquidity Crisis to Sovereign Debt Crisis," Expert Journal of Finance, Sprint Investify, vol. 1(1), pages 19-27, December.
  13. Simona VINEREAN, 2013. "The Impact of Customer Perceptions and Satisfaction on E-Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 4-16.
  14. VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.
  15. Simona VINEREAN, 2013. "Analysis of European Union Economy in Terms of GDP Components," Expert Journal of Economics, Sprint Investify, vol. 1(1), pages 13-18, December.
  16. VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & OPREANA Alin, 2013. "Modeling Trust To Study Consumers Acceptance Of Online Shopping," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 72-90.
  17. Simona VINEREAN & Iuliana CETINA & Luigi DUMITRESCU, 2013. "Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent," Expert Journal of Business and Management, Sprint Investify, vol. 1(1), pages 4-14.
  18. Simona VINEREAN, 2013. "Editor’s Introduction of a New Economics Journal: Expert Journal of Economics," Expert Journal of Economics, Sprint Investify, vol. 1(1), pages 1-3, December.
  19. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2013. "Achieving Employee Satisfaction By Pursuing Sustainable Practices," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(1), pages 36-45, April.
  20. DUMITRESCU Luigi & STANCIU Oana & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "The Importance Of Establishing Customer Experiences," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(1), pages 56-61, April.
  21. DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
  22. DUMIRESCU Luigi & STANCIU Oana & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "The Use Of Regression Analysis In Marketing Research," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(2), pages 94-109, August.
  23. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2012. "Researching The Students Cognitive Space – A Relevant Phase In The Holistic Approach Of The Higher Education Institutions Management," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(3), pages 26-36, June.
  24. Luigi DUMITRESCU & Alin OPREANA & Simona VINEREAN, 2011. "The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 309-318, December.
  25. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean simona, 2011. "Cause Related Marketing – True Heart-Felt Corporate Benevolence?," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(3), pages 79-84, December.
  26. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2011. "Pursuing A Customer-Driven Approach For Innovation And Marketing Excellence," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(2), pages 19-26, August.
  27. Luigi Dumitrescu & Oana Stanciu & Mihai Tichindelean & Simona Vinerean, 2011. "Disclosing The Promising Power Of Social Media – An Important Digital Marketing Tool," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(1), pages 37-45, April.
  28. Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.
  29. Luigi Dumitrescu & Simona Vinerean, 2010. "The Glocal Strategy Of Global Brands," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 147-155, December.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Simona VINEREAN & Alin OPREANA, 2019. "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 144-152.

    Cited by:

    1. Park, Jungkun & Hyun, Hyowon & Thavisay, Toulany, 2021. "A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Simona VINEREAN & Alin OPREANA, 2019. "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 144-152.

  2. Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.

    Cited by:

    1. Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
    2. Subhalakshmi Bezbaruah & Jay Trivedi, 2020. "Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship," Vision, , vol. 24(3), pages 300-309, September.
    3. Kishokanth Jeganathan & Andrzej Szymkowiak, 2020. "Social Media Content Headlinesand Their Impact on Attracting Attention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 49-59.

  3. Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.

    Cited by:

    1. Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
    2. Muhammed Gul, 2020. "Digital business strategies and competitive superiority," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International, vol. 2(1), pages 17-31, January.

  4. Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.

    Cited by:

    1. Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.

  5. Alin OPREANA & Simona VINEREAN, 2015. "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 29-34.

    Cited by:

    1. Eva M. Sánchez-Teba & Josefa García-Mestanza & Mercedes Rodríguez-Fernández, 2020. "The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival," Sustainability, MDPI, vol. 12(23), pages 1-15, November.
    2. Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
    3. Valter Afonso Vieira & Marcos Inácio Severo Almeida & Raj Agnihotri & Nôga Simões De Arruda Corrêa Silva & S. Arunachalam, 2019. "In pursuit of an effective B2B digital marketing strategy in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1085-1108, November.
    4. Erdmann, Anett & Ponzoa, José M., 2021. "Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    5. Bleoju, Gianita & Capatina, Alexandru & Rancati, Elisa & Lesca, Nicolas, 2016. "Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies," Journal of Business Research, Elsevier, vol. 69(11), pages 5524-5528.
    6. Thanisorn Rojanadilok & Viroj Daraviroj, 2019. "The Effect of Content Marketing on Decision Making of Graduate School of Business Administration in Thailand," Journal of Education and Vocational Research, AMH International, vol. 9(2), pages 27-30.
    7. Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.
    8. Banerjee, Syagnik & Xu, Shichun & Johnson, Scott D., 2021. "How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy," Journal of Business Research, Elsevier, vol. 130(C), pages 398-404.
    9. Almeida Fernando & Santos José Duarte, 2020. "The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context," Management & Marketing, Sciendo, vol. 15(3), pages 345-363, September.

  6. Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015. "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 17-28.

    Cited by:

    1. Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015. "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 17-28.

  7. Simona VINEREAN & Alin OPREANA, 2014. "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 1-14.

    Cited by:

    1. Simona VINEREAN & Alin OPREANA, 2014. "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 1-14.

  8. VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.

    Cited by:

    1. Simona VINEREAN & Iuliana CETINA & Luigi DUMITRESCU, 2013. "Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent," Expert Journal of Business and Management, Sprint Investify, vol. 1(1), pages 4-14.
    2. Caroline Dale Ditlev-Simonsen, 2017. "Beyond sponsorship - exploring the impact of cooperation between corporations and NGOs," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-11, December.

  9. Simona VINEREAN & Iuliana CETINA & Luigi DUMITRESCU, 2013. "Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent," Expert Journal of Business and Management, Sprint Investify, vol. 1(1), pages 4-14.

    Cited by:

    1. Simona VINEREAN & Iuliana CETINA & Luigi DUMITRESCU, 2013. "Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent," Expert Journal of Business and Management, Sprint Investify, vol. 1(1), pages 4-14.

  10. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2013. "Achieving Employee Satisfaction By Pursuing Sustainable Practices," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(1), pages 36-45, April.

    Cited by:

    1. André Hellmeister & Harold Richins, 2019. "Green to Gold: Beneficial Impacts of Sustainability Certification and Practice on Tour Enterprise Performance," Sustainability, MDPI, vol. 11(3), pages 1-17, January.
    2. Adriana Ana Maria Davidescu & Monica Roman & Vasile Alecsandru Strat & Mihaela Mosora, 2019. "Regional Sustainability, Individual Expectations and Work Motivation: A Multilevel Analysis," Sustainability, MDPI, vol. 11(12), pages 1-23, June.

  11. DUMITRESCU Luigi & STANCIU Oana & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "The Importance Of Establishing Customer Experiences," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(1), pages 56-61, April.

    Cited by:

    1. Sara Amoroso, 2020. "Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 100-100, March.

  12. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2012. "Researching The Students Cognitive Space – A Relevant Phase In The Holistic Approach Of The Higher Education Institutions Management," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(3), pages 26-36, June.

    Cited by:

    1. Amal Moustafa Asfour, 2015. "The Key Egyptian Preference Factors for Increasing Students' Satisfaction Applied Study on Arab Academy for Science, Technology and Maritime Transport," International Journal of Business and Social Research, LAR Center Press, vol. 5(5), pages 77-93, May.
    2. Amal Moustafa Asfour, 2015. "The Key Egyptian Preference Factors for Increasing Students' Satisfaction Applied Study on Arab Academy for Science, Technology and Maritime Transport," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 77-93, May.

  13. Luigi Dumitrescu & Oana Stanciu & Mihai Tichindelean & Simona Vinerean, 2011. "Disclosing The Promising Power Of Social Media – An Important Digital Marketing Tool," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(1), pages 37-45, April.

    Cited by:

    1. LENG Ho Keat, 2012. "Marketing Politicians On Facebook: An Examination Of The Singapore General Election 2011," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(1), pages 101-109, April.

  14. Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.

    Cited by:

    1. Cristina-Elena ALBU, 2013. "STEREOTYPICAL FACTORS IN TOURISM -Literature review," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 5-13, May.
    2. Nuno Crespo & Nádia Simões & José Duarte, 2013. "Competition in tourism arrivals – A multidimensional index of geographical structural similarity," Working Papers Series 2 13-05, ISCTE-IUL, Business Research Unit (BRU-IUL).

  15. Luigi Dumitrescu & Simona Vinerean, 2010. "The Glocal Strategy Of Global Brands," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 147-155, December.

    Cited by:

    1. Florian GYULA LASZLO, 2018. "Customer Relationship Management Using Business Software," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 291-298, December.
    2. Roxana Wright, 2014. "Branding Paradigms in the Fast Moving Consumer Goods Industry," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 6(2).
    3. POLLIFRONI Massimo & MILITARU Gheorghe & IOANA Adrian, 2016. ""Diversity Management" Towards "Diversity Engagement": The New Key Drivers For The Corporate Performances," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 127-141, December.
    4. Merve Önegi & Zeliha Eser & Sezer Korkmaz, 2019. "Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(3), pages 109-118.
    5. Songmi Lee & Hyunjung Kim & Seungho Choi, 2021. "Corporate Glocalization Strategy of Nongshim in America: The “Pendulum Theory” of Globalized Localization," JOItmC, MDPI, vol. 7(4), pages 1-25, October.
    6. Valentina Kalygina & Anna Chernysheva, 2019. "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences 8612010, International Institute of Social and Economic Sciences.
    7. Gaia Daldanise, 2020. "From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement," Sustainability, MDPI, vol. 12(24), pages 1-23, December.

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