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Motivation And Motives - Driver And Reason Of Consumer'S Buying Behavior



    (Lucian Blaga University of Sibiu)

  • VINEREAN Simona

    (The Bucharest University of Economic Studies)


The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis.

Suggested Citation

  • TICHINDELEAN Mihai & VINEREAN Simona, 2013. "Motivation And Motives - Driver And Reason Of Consumer'S Buying Behavior," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 169-181.
  • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:169-181

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