IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/v65y2013i3p169-181.html
   My bibliography  Save this article

Motivation And Motives - Driver And Reason Of Consumer'S Buying Behavior

Author

Listed:
  • TICHINDELEAN Mihai

    (Lucian Blaga University of Sibiu)

  • VINEREAN Simona

    (The Bucharest University of Economic Studies)

Abstract

The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis.

Suggested Citation

  • TICHINDELEAN Mihai & VINEREAN Simona, 2013. "Motivation And Motives - Driver And Reason Of Consumer'S Buying Behavior," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 169-181.
  • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:169-181
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65314tichindelean&vinerean.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:169-181. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eduard Alexandru Stoica). General contact details of provider: http://edirc.repec.org/data/feulbro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.