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Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment

Author

Listed:
  • DUMITRESCU Luigi

    ("Lucian Blaga" University of Sibiu)

  • TICHINDELEAN Mihai

    ("Lucian Blaga" University of Sibiu)

  • VINEREAN Simona

    ("Lucian Blaga" University of Sibiu)

Abstract

Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by understanding how much of their time customers spend on social media, and which platforms do they find the most engaging.

Suggested Citation

  • DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
  • Handle: RePEc:blg:reveco:v:64.6:y:2012:i:6:p:24-35
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/RE%206-64-2012.pdf
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    Keywords

    consumer behaviour; social media marketing; inbound marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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