IDEAS home Printed from
   My bibliography  Save this article

Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment



    ("Lucian Blaga" University of Sibiu)


    ("Lucian Blaga" University of Sibiu)

  • VINEREAN Simona

    ("Lucian Blaga" University of Sibiu)


Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by understanding how much of their time customers spend on social media, and which platforms do they find the most engaging.

Suggested Citation

  • DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
  • Handle: RePEc:blg:reveco:v:64.6:y:2012:i:6:p:24-35

    Download full text from publisher

    File URL:
    Download Restriction: no

    Other versions of this item:

    More about this item


    consumer behaviour; social media marketing; inbound marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:64.6:y:2012:i:6:p:24-35. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eduard Alexandru Stoica). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.