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Achieving Employee Satisfaction By Pursuing Sustainable Practices


  • Dumitrescu Luigi

    (Lucian Blaga University of Sibiu, Romania)

  • Stanciu Oana

    (Lucian Blaga University of Sibiu, Romania)

  • Tichindelean Mihai

    (Lucian Blaga University of Sibiu, Romania)

  • Vinerean Simona

    (Academy of Economic Studies, Bucharest Romania)


Internal marketing is based on the satisfaction of employees that eventually leads to the retention and attraction of the best employees that help a company succeed in a highly competitive globalized environment. In the context of internal marketing, sustainability would translate into a triple advantage of employee satisfaction, long-term sustainable profit and a durable planet with less pollution. For a more complete vision of the practice of internal marketing in ten global companies, we researched the satisfaction of employees from two perspectives: current satisfaction at work and motivation to work for the current company over the next three years, as evidence of the present satisfaction of personnel.

Suggested Citation

  • Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2013. "Achieving Employee Satisfaction By Pursuing Sustainable Practices," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(1), pages 36-45, April.
  • Handle: RePEc:blg:journl:v:8:y:2013:i:1:p:36-45

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    Cited by:

    1. Adriana Ana Maria Davidescu & Monica Roman & Vasile Alecsandru Strat & Mihaela Mosora, 2019. "Regional Sustainability, Individual Expectations and Work Motivation: A Multilevel Analysis," Sustainability, MDPI, Open Access Journal, vol. 11(12), pages 1-23, June.
    2. André Hellmeister & Harold Richins, 2019. "Green to Gold: Beneficial Impacts of Sustainability Certification and Practice on Tour Enterprise Performance," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-17, January.


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