IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i7p3022-d1623011.html
   My bibliography  Save this article

Research on the Sustainable Design Model of Tourism Brands in Ethnic Minority Areas: A Perspective Based on the Theory of Planned Behavior

Author

Listed:
  • Xin Zhang

    (College of Fashion and Design, Donghua University, Shanghai 200051, China)

  • Ronghui Huang

    (College of Fashion and Design, Donghua University, Shanghai 200051, China)

Abstract

Revisit intention has been a focal point of research in the academic community over the past decade. However, regional tourism often faces challenges of low revisit rates due to the phenomenon of homogenized development. It is particularly crucial to systematically explore the impact of revisit intention through sustainable design approaches, taking into account the ethnic characteristics of the region. This study uses Chinese ethnic minority tourism destinations as a case, applying the Theory of Planned Behavior framework. The research employs Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling to analyze tourist behavior data. This study examines the effects of cultural representation, emotional resonance, spatial attributes, and other key factors on tourists’ revisit intention. The findings are as follows: (1) cultural representation and emotional resonance influence personal attitude; (2) cultural representation and information dissemination affect subjective norms; (3) spatial attributes, information dissemination, and policy support influence subjective norms; and (4) personal attitude, subjective norms, and perceived behavioral control collectively drive tourists’ revisit intention. This study provides practical strategies for optimizing destination design, marketing, and policy frameworks, contributing to the sustainable development of ethnic cultural tourism destinations.

Suggested Citation

  • Xin Zhang & Ronghui Huang, 2025. "Research on the Sustainable Design Model of Tourism Brands in Ethnic Minority Areas: A Perspective Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 17(7), pages 1-31, March.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:7:p:3022-:d:1623011
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/7/3022/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/7/3022/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Quang Hai Nguyen, 2021. "Impact of Investment in Tourism Infrastructure Development on Attracting International Visitors: A Nonlinear Panel ARDL Approach Using Vietnam’s Data," Economies, MDPI, vol. 9(3), pages 1-20, September.
    2. Ting Xu & Zhike Lv, 2022. "Does too much tourism development really increase the size of the informal economy?," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(6), pages 844-849, March.
    3. Tai Ming Wut & Daisy Lee & Stephanie Wing Lee, 2023. "Does Attitude or Intention Affect Behavior in Sustainable Tourism? A Review and Research Agenda," Sustainability, MDPI, vol. 15(19), pages 1-14, September.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    6. Raven Gio Charles A. Bajar & Ardvin Kester S. Ong & Josephine D. German, 2024. "Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country," Sustainability, MDPI, vol. 16(9), pages 1-22, April.
    7. Ndivo, Rayviscic Mutinda & Cantoni, Lorenzo, 2016. "Rethinking local community involvement in tourism development," Annals of Tourism Research, Elsevier, vol. 57(C), pages 275-278.
    8. Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
    9. Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    10. Denstadli, Jon Martin & Jacobsen, Jens Kr. Steen, 2011. "The long and winding roads: Perceived quality of scenic tourism routes," Tourism Management, Elsevier, vol. 32(4), pages 780-789.
    11. Xiang Li & Chaowu Xie & Alastair M. Morrison & Thi Hong Hai Nguyen, 2021. "Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    12. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pallant, Jessica & Sands, Sean & Karpen, Ingo, 2020. "Product customization: A profile of consumer demand," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    2. Her-Sen Doong & Hsiangchu Lai, 2008. "Exploring usage continuance of e-negotiation systems: expectation and disconfirmation approach," Group Decision and Negotiation, Springer, vol. 17(2), pages 111-126, March.
    3. Yeon, Jewoo & Park, Inyoung & Lee, Daeho, 2019. "What creates trust and who gets loyalty in social commerce?," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 138-144.
    4. Guo, Lin & Xiao, Jing Jian & Tang, Chuanyi, 2009. "Understanding the psychological process underlying customer satisfaction and retention in a relational service," Journal of Business Research, Elsevier, vol. 62(11), pages 1152-1159, November.
    5. Guven Ordun, 2015. "Questioning the Link between Self-Expressed Attitudes and Repurchasing Behavior:Relations Between Cognitive, Affective and Action Loyalty," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 4(1), pages 133-149, January.
    6. Jolley, Bill & Mizerski, Richard & Olaru, Doina, 2006. "How habit and satisfaction affects player retention for online gambling," Journal of Business Research, Elsevier, vol. 59(6), pages 770-777, June.
    7. Taylor, David G. & Strutton, David, 2010. "Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors," Journal of Business Research, Elsevier, vol. 63(9-10), pages 950-956, September.
    8. Susan A. Brown & Viswanath Venkatesh & Sandeep Goyal, 2012. "Expectation Confirmation in Technology Use," Information Systems Research, INFORMS, vol. 23(2), pages 474-487, June.
    9. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
    10. Ching-Sung Lee & Yen-Cheng Chen & Pei-Ling Tsui & Ming-Chen Chiang, 2023. "Using the Theory of Planned Behavior to Examine the Sustainable Extension of Rural Food Preparation Techniques," Agriculture, MDPI, vol. 13(5), pages 1-15, May.
    11. Mumuni, Alhassan G. & Luqmani, Mushtaq & Quraeshi, Zahir A., 2017. "Telecom market liberalization and service performance outcomes of an incumbent monopoly," International Business Review, Elsevier, vol. 26(2), pages 214-224.
    12. Chenkuo Pai & Sangguk Kang & Yumeng Liu & Yingchuan Zheng, 2021. "An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    13. Md. Kamrul Hasan & Ahmed Rageh Ismail & MD. Faridul Islam, 2017. "Tourist risk perceptions and revisit intention: A critical review of literature," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1412874-141, January.
    14. Niu, Zhipeng & Hu, Xiaowei & Qi, Shouming & Yang, Haihua & Wang, Siqing & An, Shi, 2021. "Determinants to parking mode alternatives: A model integrating technology acceptance model and satisfaction–loyalty model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 216-234.
    15. Geng, Yuqing & Zhang, Xiaorui & Gao, Juan & Yan, Yan & Chen, Lingyan, 2024. "Bibliometric analysis of sustainable tourism using CiteSpace," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    16. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    17. Bartosz Bursa & Markus Mailer & Kay W. Axhausen, 2022. "Intra-destination travel behavior of alpine tourists: a literature review on choice determinants and the survey work," Transportation, Springer, vol. 49(5), pages 1465-1516, October.
    18. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    19. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    20. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:7:p:3022-:d:1623011. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.