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The long and winding roads: Perceived quality of scenic tourism routes

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  • Denstadli, Jon Martin
  • Jacobsen, Jens Kr. Steen

Abstract

This study aims to understand self-drive tourists’ satisfaction with and loyalty toward scenic roads. Building on previous studies in the context of tourism destinations, satisfaction is hypothesised to be influenced by leisure and holiday motorists’ motivation for driving the routes and the provision of roadside facilities. In turn, satisfaction is assumed to increase motorists’ loyalty toward the route. The study comprises data from two scenic roads in Norway that differ with respect to landscapes formations, settlements, experiences along the routes, and travel distance. Data are analysed using structural equation modelling. Results show that roadside facilities play a crucial role in achieving overall satisfaction and loyalty among motor tourists, and that route managers should improve the quality of these and related infrastructure facilities and services. Moreover, the study indicates that it is important to take into consideration the motorists’ desire to experience attractive sceneries in order to increase overall route satisfaction. Finally, satisfaction is demonstrated to significantly increase route loyalty, although this relationship appears weaker than in conventional destination studies.

Suggested Citation

  • Denstadli, Jon Martin & Jacobsen, Jens Kr. Steen, 2011. "The long and winding roads: Perceived quality of scenic tourism routes," Tourism Management, Elsevier, vol. 32(4), pages 780-789.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:4:p:780-789
    DOI: 10.1016/j.tourman.2010.06.014
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    References listed on IDEAS

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    Cited by:

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    2. Díez-Gutiérrez, María & Babri, Sahar, 2020. "Explanatory variables underlying the route choice decisions of tourists: The case of Geiranger Fjord in Norway," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 398-409.
    3. Alphan, H., 2021. "Modelling potential visibility of wind turbines: A geospatial approach for planning and impact mitigation," Renewable and Sustainable Energy Reviews, Elsevier, vol. 152(C).
    4. Rolfe, John & Flint, Nicole, 2018. "Assessing the economic benefits of a tourist access road: A case study in regional coastal Australia," Economic Analysis and Policy, Elsevier, vol. 58(C), pages 167-178.
    5. Cater, Carl I., 2017. "Tourism on two wheels: Patterns of motorcycle leisure in Wales," Tourism Management, Elsevier, vol. 61(C), pages 180-189.
    6. Dušan Ristić & Danijela Vukoičić & Marko Ivanović & Milena Nikolić & Nikola Milentijević & Ljiljana Mihajlović & Dragan Petrović, 2024. "Transformation of Abandoned Railways into Tourist Itineraries/Routes: Model of Revitalization of Marginal Rural Areas," Land, MDPI, vol. 13(3), pages 1-28, March.
    7. Mirabueno, Jocelyn & Yujuico, Emmanuel, 2014. "Paving the way for Philippine tourism via interagency collaboration on road networks," Transport Policy, Elsevier, vol. 36(C), pages 306-315.
    8. Chylińska Dagmara & Kołodziejczyk Krzysztof, 2023. "Wounded Landscape: Environmental and Social Consequences of (Illegal) Motor Tourism in Forests on the Example of Worek Okrzeszyna (The Central Sudetes on The Polish-Czech Borderland)," Quaestiones Geographicae, Sciendo, vol. 42(4), pages 121-142, December.
    9. Antonino Mario Oliveri & Gabriella Polizzi & Anna Maria Parroco, 2019. "Measuring Tourist Satisfaction Through a Dual Approach: The 4Q Methodology," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 146(1), pages 361-382, November.

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