IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i11p5780-d559185.html
   My bibliography  Save this article

Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect

Author

Listed:
  • Milan Ćulić

    (Centre for Tourism Research and Studies, 21000 Novi Sad, Serbia)

  • Miroslav D. Vujičić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Minds Europe, 21000 Novi Sad, Serbia)

  • Časlav Kalinić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Milosav Dunjić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Uglješa Stankov

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Minds Europe, 21000 Novi Sad, Serbia)

  • Sanja Kovačić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454000 Chelyabinsk, Russia)

  • Đorđije A. Vasiljević

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Minds Europe, 21000 Novi Sad, Serbia)

  • Željko Anđelković

    (National Museum Niš, 18000 Niš, Serbia)

Abstract

Emerging tourism destinations repeatedly face many managerial challenges, often leading to common pitfalls and rookie mistakes. The current study aims to analyze relationships between destination attractiveness factors (Destination Amenities, Tourism Infrastructure and Accessibility, Active Family Destination, Hospitality and Services, and Social–Safety–Economic Values), satisfaction, destination image, and revisit intentions to test a mediating role of satisfaction between destination attractiveness factors and both destination image and revisit choices within so-called rookie destinations. For this purpose, a quantitative study was carried out using a questionnaire as an instrument for data collection. Data were collected from a sample of 2030 visitors to Serbia. Structural equation modeling (SEM) in R was applied to analyze the data. The results revealed the positive direct effects of destination attractiveness factors on satisfaction, destination image, and revisit intentions. Moreover, the research confirmed the mediating role of satisfaction in the relationship between destination attractiveness and destination image, and revisit intentions. The results are further discussed from the perspective of emerging tourism destinations to make their management more sustainable for the future and mitigate the repetition of rookie mistakes.

Suggested Citation

  • Milan Ćulić & Miroslav D. Vujičić & Časlav Kalinić & Milosav Dunjić & Uglješa Stankov & Sanja Kovačić & Đorđije A. Vasiljević & Željko Anđelković, 2021. "Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:5780-:d:559185
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/11/5780/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/11/5780/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Premita Seegoolam, 2011. "An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(1), pages 87-98.
    2. Shahida Kanwel & Zhou Lingqiang & Muhammad Asif & Jinsoo Hwang & Abid Hussain & Arif Jameel, 2019. "The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach," Sustainability, MDPI, vol. 11(22), pages 1-19, November.
    3. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    4. Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
    5. Miroslav D. Vujičić & James Kennell & Alastair Morrison & Viachaslau Filimonau & Ivana Štajner Papuga & Uglješa Stankov & Djordjije A. Vasiljević, 2020. "Fuzzy Modelling of Tourist Motivation: An Age-Related Model for Sustainable, Multi-Attraction, Urban Destinations," Sustainability, MDPI, vol. 12(20), pages 1-19, October.
    6. Adriana ZAIT & Patricea Elena BERTEA, 2011. "Methods For Testing Discriminant Validity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 217-224, November.
    7. Álvaro Dias & Inês Aldana & Leandro Pereira & Renato Lopes da Costa & Nelson António, 2021. "A Measure of Tourist Responsibility," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
    8. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    9. Bang Nguyen Viet & Huu Phuc Dang & Ho Hai Nguyen, 2020. "Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1796249-179, January.
    10. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    11. Tae-Hyoung Tommy Gim, 2018. "Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics," Sustainability, MDPI, vol. 10(4), pages 1-18, April.
    12. Devesa, María & Laguna, Marta & Palacios, Andrés, 2010. "The role of motivation in visitor satisfaction: Empirical evidence in rural tourism," Tourism Management, Elsevier, vol. 31(4), pages 547-552.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiaoping Gu & Carter A. Hunt & Xiang Jia & Lijun Niu, 2022. "Evaluating Nature-Based Tourism Destination Attractiveness with a Fuzzy-AHP Approach," Sustainability, MDPI, vol. 14(13), pages 1-23, June.
    2. Skowronek Ewa & Brzeziñska-Wójcik Teresa & Stasiak Andrzej, 2023. "How to Effectively Build the Image of an Emerging Destination," Quaestiones Geographicae, Sciendo, vol. 42(4), pages 143-156, December.
    3. Bodur S. Alonazi & Thowayeb H. Hassan & Mostafa A. Abdelmoaty & Amany E. Salem & Mahmoud I. Saleh & Mohamed Y. Helal & Yasser Ahmed Mohamed & Magdy Sayed Abuelnasr & Daniel Alemshet Gebreslassie & Mon, 2023. "Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    4. Tamara Gajić & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Filip Đoković & Dunja Demirović Bajrami & Sanja Kovačić & Ivana Jošanov Vrgović & Tatyana N. Tretyakova & Julia A. Syromiatniko, 2023. "Stereotypes and Prejudices as (Non) Attractors for Willingness to Revisit Tourist-Spatial Hotspots in Serbia," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    5. Mauricio Carvache-Franco & Ana Gabriela Víquez-Paniagua & Wilmer Carvache-Franco & Allan Pérez-Orozco & Orly Carvache-Franco, 2022. "Perceived Value in Sustainable Coastal and Marine Destinations: A Study of Jacó in Costa Rica," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    6. Rastislav Stojsavljević & Miroslav D. Vujičić & Uglješa Stankov & Igor Stamenković & Dejan Masliković & Adam B. Carmer & Darko Polić & Dino Mujkić & Marko Bajić, 2023. "In Search for Meaning? Modelling Generation Z Spiritual Travel Motivation Scale—The Case of Serbia," Sustainability, MDPI, vol. 15(6), pages 1-13, March.
    7. Afshan Rahman & Naveed Farooq & Muhammad Haleem & Syed Mohsin Ali Shah & Hatem El-Gohary, 2023. "Exploring the Pathways to Tourist Loyalty in Pakistani Tourism Industry: The Role of Destination Image, Service Quality, E-WOM, and Social Media," Sustainability, MDPI, vol. 15(24), pages 1-21, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shabbar Jaffry & Alexandros Apostolakis, 2011. "Evaluating individual preferences for the British Museum," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(1), pages 49-75, February.
    2. Mainolfi, Giada & Marino, Vittoria, 2020. "Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience," Journal of Business Research, Elsevier, vol. 116(C), pages 699-710.
    3. Ranea Mohammed Qaddhat & Hanaa Abedlkader Fayed & Ghada Mohamed Wafik, 2021. "Evaluation of Visitor Management and its Impact on Visitor Experience and Satisfaction at Archaeological Sites in Jordan (Case Study: Jerash)," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, January.
    4. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    5. João Romão & Bart Neuts & Peter Nijkamp & Eveline van Leeuwen, 2015. "Culture, Product Differentiation and Market Segmentation: A Structural Analysis of the Motivation and Satisfaction of Tourists in Amsterdam," Tourism Economics, , vol. 21(3), pages 455-474, June.
    6. María Dolores Benítez-Márquez & Guillermo Bermúdez-González & Eva María Sánchez-Teba & Elena Cruz-Ruiz, 2021. "Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction," Mathematics, MDPI, vol. 9(11), pages 1-24, May.
    7. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    8. Li Xu & Jie Zhang & Zhenghu Nie, 2022. "Role of Cultural Tendency and Involvement in Heritage Tourism Experience: Developing a Cultural Tourism Tendency–Involvement–Experience (TIE) Model," Land, MDPI, vol. 11(3), pages 1-16, March.
    9. Olya, Hossein G.T. & Lee, Choong-Ki & Lee, Yong-Ki & Reisinger, Yvette, 2019. "What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 195-205.
    10. Lee, Chia-Chen & Wang, Stephen W. & Hsu, Maxwell K. & Jan, Shih-Ming, 2018. "Air passenger's perception toward pre-flight safety briefing videos: Does it matter?," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 20-31.
    11. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    12. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    13. Syahmardi Yacob & Erida Erida & Ade Perdana Siregar, 2021. "The loyalty of rural tourism destination: A perspective of destination quality perception, satisfaction, and behavior intention in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 257-265, October.
    14. Denstadli, Jon Martin & Jacobsen, Jens Kr. Steen, 2011. "The long and winding roads: Perceived quality of scenic tourism routes," Tourism Management, Elsevier, vol. 32(4), pages 780-789.
    15. Ksenija Leković & Slavica Tomić & Dražen Marić & Nikola V. Ćurčić, 2020. "Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    16. Tasci, Asli D.A., 2018. "Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands," Tourism Management, Elsevier, vol. 65(C), pages 143-159.
    17. Weiling Cheng & Hsientang Tsai & Hsiuhui Chuang & Paohui Lin & Tzuya Ho, 2020. "How Can Emerging Event Sustainably Develop in the Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-18, December.
    18. Yan Hong & Gangwei Cai & Zhoujin Mo & Weijun Gao & Lei Xu & Yuanxing Jiang & Jinming Jiang, 2020. "The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis," IJERPH, MDPI, vol. 17(10), pages 1-19, May.
    19. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    20. Andrea Báez-Montenegro & María Devesa-Fernández, 2017. "Motivation, satisfaction and loyalty in the case of a film festival: differences between local and non-local participants," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 173-195, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:5780-:d:559185. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.