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The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis

Author

Listed:
  • Yan Hong

    (School of Civil Engineering and Architecture, Zhejiang Sci–Tech University, Hangzhou 310018, China
    These authors contributed equally to this work.)

  • Gangwei Cai

    (College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China
    Zhejiang Province-Subordinate Architectural Design Institute, Hangzhou 310058, China
    These authors contributed equally to this work.)

  • Zhoujin Mo

    (College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China
    The Architectural Design & Research Institute of Zhejiang University Co, Ltd., Hangzhou 310014, China)

  • Weijun Gao

    (Faculty of Environmental Engineering, University of Kitakyushu, Fukuoka 8080135, Japan)

  • Lei Xu

    (College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China)

  • Yuanxing Jiang

    (Zhejiang Tongji Vocational College of Science and Technology, Hangzhou 311231, China)

  • Jinming Jiang

    (Faculty of Environmental Engineering, University of Kitakyushu, Fukuoka 8080135, Japan)

Abstract

After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance–performance analysis (IPA).

Suggested Citation

  • Yan Hong & Gangwei Cai & Zhoujin Mo & Weijun Gao & Lei Xu & Yuanxing Jiang & Jinming Jiang, 2020. "The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis," IJERPH, MDPI, vol. 17(10), pages 1-19, May.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:10:p:3747-:d:362842
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