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What influences water conservation and towel reuse practices of hotel guests?

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  • Han, Heesup
  • Hyun, Sunghyup Sean

Abstract

Understanding guests' water conservation and towel reuse behaviors is essential as sustainability is recently a vital issue in the hotel industry. Yet, guests' decision formation for such pro-environmental behaviors has not been sufficiently explored. This research filled such a void in the extant literature. Our empirical findings showed that guests' water conservation intention was a significant function of moral norm, anticipated feelings, and water saving behavior in everyday life. Our results also indicated that guests' towel reuse intention was significantly affected by moral norm, social norms, anticipated feelings, and towel reuse behavior in everyday life. Moreover, moral norm and descriptive norm were found to be the most influential factors determining water conservation and towel reuse intentions, respectively. This research adds to the extant literature in hospitality/tourism by providing valuable insights into how normative, affective, and habitual processes relate to guests’ pro-environmental decisions during their stay at a hotel.

Suggested Citation

  • Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    • Handle: RePEc:eee:touman:v:64:y:2018:i:c:p:87-97
    DOI: 10.1016/j.tourman.2017.08.005
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    File URL: http://www.sciencedirect.com/science/article/pii/S0261517717301814
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    References listed on IDEAS

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    6. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    7. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
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    Cited by:

    1. Pere Mercade Mele & Jesus Molina Gomez & Lluis Garay, 2019. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry," Sustainability, MDPI, Open Access Journal, vol. 11(17), pages 1-17, August.
    2. Peter Ansu‐Mensah & Murad A. Bein, 2019. "Towards sustainable consumption: Predicting the impact of social‐psychological factors on energy conservation intentions in Northern Cyprus," Natural Resources Forum, Blackwell Publishing, vol. 43(3), pages 181-193, August.
    3. Kim, Sun-Hwa & Huang, Ran, 2021. "Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, Open Access Journal, vol. 12(14), pages 1-1, July.
    5. Cozzio, Claudia & Volgger, Michael & Taplin, Ross & Woodside, Arch G., 2020. "Nurturing tourists’ ethical food consumption: Testing the persuasive strengths of alternative messages in a natural hotel setting," Journal of Business Research, Elsevier, vol. 117(C), pages 268-279.
    6. Maria-Ana Georgescu & Emilia Herman, 2020. "Are Young People Ready to Have a Pro-Environmental Sustainable Behaviour as Tourists? An Investigation of Towel Reuse Intention," Sustainability, MDPI, Open Access Journal, vol. 12(22), pages 1-1, November.
    7. Dolores Tirado & William Nilsson & Bartolomé Deyà-Tortella & Celso García, 2019. "Implementation of Water-Saving Measures in Hotels in Mallorca," Sustainability, MDPI, Open Access Journal, vol. 11(23), pages 1-1, December.
    8. Heesup Han & Che Chen & Linda Heejung Lho & Hyeran Kim & Jongsik Yu, 2020. "Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption," Sustainability, MDPI, Open Access Journal, vol. 12(21), pages 1-1, November.
    9. Light, Duncan & Brown, Lorraine, 2020. "Dwelling-mobility: A theory of the existential pull between home and away," Annals of Tourism Research, Elsevier, vol. 81(C).
    10. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2020. "Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value," Sustainability, MDPI, Open Access Journal, vol. 12(5), pages 1-1, March.
    11. Woo-Hyuk Kim & Kyung-Sook Kim, 2018. "Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model," Sustainability, MDPI, Open Access Journal, vol. 10(11), pages 1-13, October.
    12. Maria Torres-Bagur & Anna Ribas & Josep Vila-Subirós, 2019. "Incentives and Barriers to Water-Saving Measures in Hotels in the Mediterranean: A Case Study of the Muga River Basin (Girona, Spain)," Sustainability, MDPI, Open Access Journal, vol. 11(13), pages 1-16, June.
    13. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, Open Access Journal, vol. 9(5), pages 1-33, April.
    14. Xuan Liu & Qiancheng Wang & Hsi-Hsien Wei & Hung-Lin Chi & Yaotian Ma & Izzy Yi Jian, 2020. "Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China," Sustainability, MDPI, Open Access Journal, vol. 12(3), pages 1-1, January.
    15. Wang, Shanyong & Lin, Shoufu & Li, Jun, 2018. "Exploring the effects of non-cognitive and emotional factors on household electricity saving behavior," Energy Policy, Elsevier, vol. 115(C), pages 171-180.
    16. Pere Mercadé Melé & Jesús Molina Gómez & Maria José Sousa, 2020. "Influence of Sustainability Practices and Green Image on the Re-Visit Intention of Small and Medium-Size Towns," Sustainability, MDPI, Open Access Journal, vol. 12(3), pages 1-1, January.
    17. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.

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