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Destinations strategic groups via Multivariate Competition-based IPA


  • Guizzardi, Andrea
  • Stacchini, Annalisa


This paper aims at developing a sound methodology for both extending Importance-Performance Analysis (IPA) to the consideration of many tourism destinations simultaneously, and defining the prioritization of core attributes in each. Multivariate Competition-based IPA (MCIPA) allows to provide detailed information of particular utility for destination management, through a synthetic representation, accounting also for the geographical and administrative context.

Suggested Citation

  • Guizzardi, Andrea & Stacchini, Annalisa, 2017. "Destinations strategic groups via Multivariate Competition-based IPA," Tourism Management, Elsevier, vol. 58(C), pages 40-50.
  • Handle: RePEc:eee:touman:v:58:y:2017:i:c:p:40-50
    DOI: 10.1016/j.tourman.2016.10.004

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    References listed on IDEAS

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