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Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping

Author

Listed:
  • Kyungsik Kim

    (Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea)

  • Yongdi Wang

    (Department of Sport, Hunan University of Humanities, Science and Technology, Loudi 417099, China)

  • Jianmin Shi

    (Physical Education Department, College of Basic Education, Beijing College of Finance and Commerce, Beijing 101101, China)

  • Wangda Guo

    (Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea)

  • Zixiang Zhou

    (Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea)

  • Zhaoyong Liu

    (Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea)

Abstract

This study aims to make an investigation on the relationship between ecotourism motivation (EM), satisfaction (SA), place attachment (PA), and environmentally responsible behavior intention (ER) based on the analysis of camping tourism andstudy the mediating roles of SA and PA in the relationship between EM and ER. A questionnaire-based survey was conducted on 400 camping tourists who visited the Yunnan Province of China within the last year. The distribution of survey questionnaires range from 12 February 2023–24 February 2023. The results reveal that EM positively influences SA, PA, and ER, whereas, although SA positively impacts PA, it does not significantly affect ER. In contrast, PA positively affects ER. Furthermore, PA has a positive mediating impact on the relationship between EM and ER, whereas, SA does not significantly mediate this relationship. Finally, SA and PA act as chain mediators between EM and ER. The findings contribute to the tourism literature by shedding light on the complex relationships between EM, SA, PA, and ER in the context of camping tourism, thereby, enhancing tourist satisfaction and promoting environmentally responsible behavior, thus, contributing to the growth of a sustainable camping industry.

Suggested Citation

  • Kyungsik Kim & Yongdi Wang & Jianmin Shi & Wangda Guo & Zixiang Zhou & Zhaoyong Liu, 2023. "Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping," Sustainability, MDPI, vol. 15(11), pages 1-22, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:11:p:8668-:d:1156899
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    1. Cevat Tosun & Yasin Soylu & Lütfi Atay & Dallen J. Timothy, 2023. "Environmentally Friendly Behaviors of Recreationists and Natural Area Tourists: A Comparative Perspective," Sustainability, MDPI, vol. 15(13), pages 1-18, July.

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