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Role of Internal and External Museum Environment in Increasing Visitors’ Cognitive/Affective/Healthy Experiences and Loyalty

Author

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Soyeun Lee

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Sunghyup Sean Hyun

    (School of Tourism, Hanyang University, 17 Haengdang-dong, Seongdong-gu, Seoul 133-791, Korea)

Abstract

There has not been much research on the impact of the museum environment on the formation of visitor loyalty. The purpose of this study is to discover the convoluted relationships among internal and external physical environments, involvement, knowledge value, satisfaction, and desire in forming visitor loyalty. A field survey was carried out at museums. A confirmatory factor analysis with the collected data showed that the measures used included an adequate level of measurement quality. The proposed model was revised by adding four meaningful approaches to improve the anticipatory ability and model fit. Results from the structural analysis demonstrated the criticality of both internal and external dimensions of physical environments in loyalty formation and identified the significant mediating impact of cognitive, evaluative, and motivational factors in our theoretical framework. Moreover, the relative importance of desire in increasing loyalty was found. Research contributions to the museum literature are discussed.

Suggested Citation

  • Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2019. "Role of Internal and External Museum Environment in Increasing Visitors’ Cognitive/Affective/Healthy Experiences and Loyalty," IJERPH, MDPI, vol. 16(22), pages 1-15, November.
    • Handle: RePEc:gam:jijerp:v:16:y:2019:i:22:p:4537-:d:287625
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    References listed on IDEAS

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    Cited by:

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    2. Yan Hong & Gangwei Cai & Zhoujin Mo & Weijun Gao & Lei Xu & Yuanxing Jiang & Jinming Jiang, 2020. "The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis," IJERPH, MDPI, vol. 17(10), pages 1-19, May.
    3. Gangwei Cai & Baoping Zou & Xiaoting Chi & Xincheng He & Yuang Guo & Wen Jiang & Qian Wu & Yujin Zhang & Yanna Zhou, 2023. "Neighborhood Spatio-Temporal Impacts of SDG 8.9: The Case of Urban and Rural Exhibition-Driven Tourism by Multiple Methods," Land, MDPI, vol. 12(2), pages 1-37, January.
    4. Antonio Fernández-Martínez & Raquel Pérez-Ordás & Román Nuviala & Mónica Aznar & Ana María Porcel-Gálvez & Alberto Nuviala, 2020. "Communication as a Strategy to Promote Sports and Health Activities Designed for Adolescents," IJERPH, MDPI, vol. 17(13), pages 1-13, July.
    5. Jongsik Yu & Kyeongheum Lee & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Heesup Han, 2021. "How Do Air Quality Issues Caused by Particulate Matter Affect Consumers’ Emotional Response to Tourism Destinations and Willingness to Visit?," IJERPH, MDPI, vol. 18(19), pages 1-13, October.
    6. Gangwei Cai & Lei Xu & Weijun Gao & Yan Hong & Xiaoyu Ying & Yan Wang & Fanyue Qian, 2020. "The Positive Impacts of Exhibition-Driven Tourism on Sustainable Tourism, Economics, and Population: The Case of the Echigo–Tsumari Art Triennale in Japan," IJERPH, MDPI, vol. 17(5), pages 1-24, February.

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