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Communication as a Strategy to Promote Sports and Health Activities Designed for Adolescents

Author

Listed:
  • Antonio Fernández-Martínez

    (Department of Sports and Computer Science, Pablo de Olavide University, Crta. de Utrera, Km1, 41013 Seville, Spain)

  • Raquel Pérez-Ordás

    (Faculty of Human Sciences and Education, University of Zaragoza, Valentín Carderera, 4, 22003 Huesca, Spain)

  • Román Nuviala

    (Faculty of Education Sciences, University of Cádiz, Avda. República Saharaui, s/n. Campus de Puerto Real, 11519 Puerto Real, Cádiz, Spain)

  • Mónica Aznar

    (Faculty of Human Sciences and Education, University of Zaragoza, Valentín Carderera, 4, 22003 Huesca, Spain)

  • Ana María Porcel-Gálvez

    (Department of Nursing, University of Seville, Calle Avenzoar 6, 41089 Seville, Spain)

  • Alberto Nuviala

    (Department of Sports and Computer Science, Pablo de Olavide University, Crta. de Utrera, Km1, 41013 Seville, Spain)

Abstract

Physical activity reduces the risk of developing noncommunicable diseases and improves quality of life, providing health benefits for present and future generations. This is especially relevant for adolescents. Educational institutions are promoters of healthy habits through the organisation of different activities such as extracurricular sports programmes. These activities increase the rates of sports practice among adolescents. The literature shows that the perceived quality of sports and health services is an antecedent of users’ behavioural intentions. The aim of this paper is to find out whether communication from educational/sports organisations influences adolescents’ intentions to continue engaging in physical activity. A total of 1080 students participated, with a mean age of 13.76 ± 1.39 years, 34.1% of whom were girls. Tests were conducted to verify the validity and reliability of the model that relates communication with value, satisfaction, and future intentions. Tests were conducted to verify the validity (average variance extracted was between 0.754 and 0.583) and reliability (composite reliability was between 0.925 and 0.813) of the model that relates communication with value, satisfaction, and future intentions. Confirmatory analyses and factor invariance tests were performed. The results revealed that communication is an antecedent of value, satisfaction, and future intentions. In conclusion, communication is a good strategy to consolidate sporting habits in both male and female adolescents.

Suggested Citation

  • Antonio Fernández-Martínez & Raquel Pérez-Ordás & Román Nuviala & Mónica Aznar & Ana María Porcel-Gálvez & Alberto Nuviala, 2020. "Communication as a Strategy to Promote Sports and Health Activities Designed for Adolescents," IJERPH, MDPI, vol. 17(13), pages 1-13, July.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:13:p:4861-:d:380890
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    References listed on IDEAS

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    1. Antonio Fernández-Martínez & Luis Alberto Dueñas-Dorado & María Rosario Teva-Villén & Alberto Nuviala, 2021. "Consolidation, Stages of Change, and Loyalty among Users of Public Sports and Health Services Aged 12–16," IJERPH, MDPI, vol. 18(19), pages 1-15, September.

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